The Luxury Empire

The Covid crisis forcibly pushed forward the transformations within the luxury
sector that began before the pandemic. For instance, how is the luxury empire
responding to its many challenges, such as the new ways of consumption and
distribution, the widespread digitalization, the growing importance of
sustainable development and the circular economy, the explosive entry of
gaming, the irruption of the metaverse and NFTs, among many others? How has
this sector been able to bounce back? Has the global supremacy of leading
luxury companies been confirmed, or are new players emerging and creating
fresh competition?
Highly documented with numerous testimonials from key players in the sector,
this book is an immersion into the fascinating world of luxury. Essential for
understanding what is at stake in this key sector of the world’s economy, it
gives an account of the emergence of a "new normal" generating new demands,
rules and standards.